Faguo

FAGUO is a French carbon positive brand

Faguo offers men's wardrobe with an urban outdoor identity. Recognizing the climate emergency, FAGUO has become a company with a mission in order to combine fashion and responsibility.

Committed, the brand takes concrete daily actions:

Carbon balance and measurement of CO2 emissions
Reducing emissions through the use of recycled materials
Compensation thanks to the planting of one tree per piece made

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FAGUO x SMART IMPACT: since 2015

Smart Impact has been supporting Faguo in the design and maintenance of its e-commerce platform since 2015.
After a first complete redesign in 2016 based on a hybrid architecture (Prestashop 1.6 + WordPress), a second redesign was put online in August 2021.

Made on Prestashop 1.7, this redesign made it possible to rethink the entire front interface (UX/UI) in a mobile-first approach.

Among the main objectives, reducing friction in the customer journey and improving the brand's sales performance.
This includes a “web to store” approach to support the customer in a global purchasing journey and to promote all conversion channels (digital and physical).
The technical challenge of this omnichannel experience concerns the integration of an OMS brick, in this case Proximis, making it possible to unify stocks between the e-commerce platform and the brand's stores.

Each customer can thus define a reference store, know the available stocks and opt for:

an online purchase (home delivery or in-store pickup)
An e-reservation

The benefits of an omnichannel approach:

For customers, it's less out of stock, more services and a better relationship with the brand.
For Faguo, it is the opportunity to present the most complete catalog possible, to create in-store traffic, to implement the “ship from store” and better stock management.

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An eco-designed platform

In order for this achievement to be in perfect harmony with the values of the brand, the platform was developed taking into account eco-design issues to limit the environmental impact as much as possible.

An audit was carried out on website carbon, when the new platform was put online.

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The results obtained

Carbon footprint reduced to a third on average for each page of the site (0.5g of CO2, compared to 1.7 previously).
Reduction of 8.6 tons of CO2 emitted over one year, i.e. a 70% reduction in the site's carbon footprint overall.

Regarding loading speed, the Google Page Speed rating has been multiplied by 7 on the mobile homepage in particular. To discover our work, we invite you to dive into the Faguo universe by clicking on www.faguo.fr

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‍Happy responsible shopping!