Champagne Telmont

New chapter for the Telmont Champagne House

... who joined the family spirits group Rémy Cointreau.

This acquisition is driven by a shared vision and similar values, as well as a common ambition for total biological conversion of vines.

Telmont is launching today its first certified organic farming cuvée: Réserve de la Terre, the result of a determination maintained for 10 years.

In a global approach to the e-commerce transformation of all Rémy Cointreau Group brands, Smart Impact was chosen to support Maison Telmont around 3 main areas:

advice and strategic thinking
the design and creation of the e-commerce platform
the management of the acquisition strategy

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Advice at the heart of our support

We supported the IT teams of the Rémy Cointreau group as well as the “brand” team of Maison Telmont in the overall structuring and framing of the project.

From a methodological point of view, the agency first focused on a technical audit phase of the existing platform but also on the analysis of the SEO performance of Maison Telmont.

This preliminary work then allowed the definition of the objectives and KPI's that guided our strategic thinking on the brand's e-commerce deployment.

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Delivering the most remarkable brand experience

The design phase should allow us to meet a double objective of reputation and e-commerce performance. More than a Champagne House, Telmont wishes to build its image around eco-responsibility and strong commitments such as:

total transparency on the product
100% organic production by 2031
the removal of all product packaging
The cessation of air transport

These commitments are translated into a powerful signature: In the Name of the Earth.

The challenge was therefore for us to offer an optimal buying experience, making the most of Maison Telmont's DNA while adopting best practices in terms of conversion.

In particular, the design was structured around workshops with the client teams:

Semantic study and SEO strategy
Card sorting and thinking about content architecture
User journey and buying experience

This work allowed the creation of an e-commerce platform on Shopify Plus, in partnership with the integrator Viséo.
A “core model” combining brand experience and e-commerce performance makes it possible to simplify the scalability of the brand internationally through interfaces that can be deployed quickly.

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E-commerce performance management

The alliance between Smart Impact and the LMWR agency is reflected in Telmont's ability to provide transversal support. The MediaWR division thus took charge of the international management of Telmont's acquisition strategy.