Kids&Co

Kids and Co, e-commerce platform for children's shoes

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An enchanted universe in which every step is a colorful adventure. 👟🌈✨

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Use of the Core Model principle

We implemented the Core Model developed for the Royer group when redesigning the Kickers site by adapting it to the specific needs of the Kids & Co platform. The objective is to maintain a distinct identity while maintaining a structure consistent with the main site. This approach has played a key role in optimizing the efficiency of the development process.

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Accelerated deployment

Our team focused on efficiency both in terms of user experience and the deployment of this new platform.

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Multi-brand

Unlike the group's other sites, Kids & Co is a multi-brand platform. This specificity required advanced design work in order to offer customers the most successful “marketplace” experience possible.

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Redesigned tree

We reorganized the mega menu accordingly, simplifying navigation while highlighting the diversity of children's shoes on offer.

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Presence of the important brand on the site

Although Kids & Co shares a common structure with the Kickers site, we worked on the UI in order to enhance the identity of the brand.

A global reflection that is found throughout the site (breadcrumbs, product sheet, catalog...).

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